Google Shopping Ads, known as Product Listing Ads (PLAs), is a solution for e-commerce businesses who want to drive more sales and revenue through their websites. It’s proved and delivered an excellent ROI for many of our clients. Google Shopping Ads appear at the top of the search results, with a product title, price and image.
Getting started on Google Shopping can seem a bit daunting, DigitalXRun can take that weight off your shoulders. We have a wealth of experience with all sorts of e-commerce clients, from building feeds and campaigns, elevating existing accounts to the next level, and everything in between.
To get started you’ll need:
Google Merchant Center account – Do this by going to the Google Merchant Center sign in page and registering with your email address.
Product feed – You’ll need to use an e-commerce CMS, such as Shopify or Magento.
Google Ads account
If you don’t have any of the above, don’t panic! We can help you create all of these and guide your first steps into Google Shopping.
Before we start any advertising, we ensure that your product feed is fully optimised to meet Google’s requirements. We’ll also work with you to devise strategies based on your business goals and priorities, then we can create advertising campaigns to start driving revenue.
As part of our Google Shopping Ads management, we offer specialist shopping feed optimisation and maintenance to help ensure your feed is performing at its best, so you place ads in front of potential customers.
DigitalXRun have been setting up and optimising shopping feeds for a number of years and can certainly help your business increase revenue and profit through this channel.
If you have a project in mind, or a big issue that needs solving in your ecommerce business, fill in our Consultancy Thoughts form to discuss:
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