App Advertising | Pay Per Install - DigitalXRun

Facebook App-Install Advertising

In the same way as any other Facebook ad campaign, we can utilise the advanced demographic and interests targeting. We will agree on what images and copy will be used to promote your app and the ads would then be shown on mobile. We can specify which devices and/or operating systems the ads will appear on.

Facebook is the biggest social network, therefore it has the most volume of advertising reach and engagement. If you want to find out quickly how well your app resonates with an audience, Facebook is the first choice.

Twitter App-Install Advertising

Twitter allows advertisers to create ‘cards’, which are comparable to what Facebook adverts look like. There is the text in the tweet, an image and a call to action button.

Twitter’s ad platform is fast growing but is still in its infancy. In our experience, the cost per installs one can achieve are similar to Facebook, however the volume of engagement is around 10-20% that of Facebook.

Google App-Install Advertising

We can run advertising across Google’s Search and Display Network, as well as across YouTube. With Google’s Search Network, we would bid on people searching for various terms, for example “best travel apps 2015”. With the Display Network, we would choose websites or other apps that are relevant to your target audience and show adverts that have a call to action to install.

YouTube is the second biggest search engine in the world so promoting your app to users can be a great opportunity. Here, showing adverts with links to the appropriate app store isn’t possible but if you have some engaging video content, advertising on YouTube can increase awareness about your app and provide another way for potential customers to see your app.


In regard to budgets for any of the above networks it all depends on the category and cost of your app to decide an appropriate target cost per install. Get in touch with us and we can give you more insights and recommendations on how we can help you.

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