Pay Per Click - PPC - DigitalXRun
PPC Agency in UAE

Learn The Basics Of Pay Per Click - PPC Marketing

PPC is a highly cost-effective method of advertising on both search engines and websites. With PPC (pay-per-click) advertising you only ever pay when a user clicks on your ad, plus you control how much you pay for each click and how much budget to allocate to your advertising campaigns, so you’ll never overspend.

If you have never run PPC adverts before, then you have yet to experience the benefit of having ads in front of your target audience within minutes of launching a campaign.

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PPC Agency in UAE

How can PPC help your business reach a new audience?

Reaching new audiences through organic search (SEO) can very time-consuming and competitive. PPC allows advertisers to show ads to their target audience almost immediately. This can be through keyword targeting for paid search adverts, where advertisers select relevant keywords that their potential customers will be searching for.

There are many PPC platforms available, but the most popular is Google Ads (formerly Google AdWords). Google Ads is segmented into paid search, shopping, display, remarketing, and YouTube.

Paid Search refers to sponsored results that appear at the top of the Google listings when you run a search query.
Shopping also appears in the sponsored search results, but your advert will show a product image and price, unlike paid search which is just text ads.
Display refers to textual or graphical advertisements placed on third party webpages.
Remarketing allows you to target your advertising to people that have visited your site already, allowing you to convert window shoppers into customers.
YouTube offers In-Stream and In-Display advertising on the website, showing ads before users watch a video on YouTube. These ads can also appear within YouTube’s search results.

All of these channels operate on the same pay-per-click model.

It’s not just Google that offer PPC advertising – Bing, LinkedIn, Facebook, Instagram, and Twitter all offer pay-per-click advertising. We are a PPC agency managing campaigns across all these platforms and can suggest which one is best for your campaign.

PPC ADVERTISING CAN BE CHALLENGING

The Role Of PPC Advertising

Most businesses can’t afford to solely rely on PPC advertising. It’s too expensive, and bid
amounts inevitably climb. But pay per click can fill a few important roles

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MODEL OF ADVERTISING

Profitable Pay Per Click Requires A Perfect Blend Of Mathematics And Strategic Planning Explained

We provide marketing services to startups and small businesses looking for a partner for their digital media. We work with you, not for you.