Who doesn’t love the excitement and magic of a good performance? Believe it or not, your content’s performance analysis is more similar to the theatre than you might think. Imagine your content as the talented actors and actresses captivating your audience, the performance analysis as a written review of the play and the content team here at Passion as your playwrights.

Here at Passion we specialise in bringing you all the joy of a Shakespearean comedy while avoiding Greek tragedies at all costs, so we put a lot of time, research and effort into our content strategies. The circle of content strategy begins and ends with performance analysis. At the start of the process, we find out where you’re at in the market; at the end of our content campaigns, we review how far we’ve come in meeting your goals.

All content that we create is designed with performance in mind – content objectives, targets and tracking methods are defined early on, in the strategy stage. Once we know where we’re headed, we find creative ways to get there and follow the road to success through excellent execution.

When, at the end of the road, you wonder: “was it all worth it?”, we’ll let the data speak for itself. Up-going graphs and green arrows are our favourite sights in the world, and we like to generate lots of them for all the right metrics. When assessing the success of our content, we like to take a holistic view, looking at your performance on different channels. From social and referral traffic to sign-ups and sales, we’ll paint a good picture of how your audience finds your content and how they behave when on-site.

And then? Well, we take a bow of course.