More than ever before, students and parents are turning to search engines to explore and compare schools. Their goal is to single out institutions that understand their particular wants and needs, and can help them achieve their goals. What exactly are they looking for online?
They want to find high quality blog posts that match their interests and offer relevant advice. They want to see inspiring video interviews with grads who conquered similar challenges and pursued similar goals. They want a window onto your campus culture, educational approach, and values. And they want all this before setting foot on your campus or even speaking with an admissions officer.