Poor link acquisition isn’t always the result of a poor concept; it can be caused by any number of factors ranging from external events in the news to not getting the hook in your outreach email quite right.
Maintaining a flow of relevant, authoritative link building is an ongoing struggle for marketers. Long gone are the days where links could be built on discussion forums and comment sections to flood links building back to your site. Now, getting link building that Google will trust has become harder than ever. If you want to rank in the top spots, a high-quality back link building profile is crucial. However, one tactic that has helped to redefine link building, more than anything else, is content marketing.
Too many campaigns are regarded as a “flop” before every effort has been made to secure links and coverage but what must be remembered is that link building is tough. Link building from top-tier publications is even tougher.
It’s rare that campaigns go viral overnight. Many never do and that’s quite alright.
You’ve just got to be prepared to put in the work; change your strategy and keep pushing for results.
If you’re able to relate to this and are looking for ways to turn a poor performing campaign into a great performing one, it’s time to:
- Change your focus.
- Re-evaluate your approach and processes.
- Map out a strategy to save the campaign.