Link building (also known as link–building and linkbuilding) is the practice of promoting your website to other website owners with the primary goal of securing a link (hyperlink) on their site to your page. What is it good for? Absolutely everything.
But, seriously. Generating high-quality links to your website is not only valuable to build authority, it also helps:
- Drive referral traffic.
- Increase brand visibility.
- Reach new audiences.
While the many benefits of link building are clear, SEO professionals are challenged to select the tactics that will have the biggest impact.
It might seem overwhelming. There are so many potential strategies to execute, including:
- Third-party outreach.
- Competitive link analysis.
- Brand mentions identification.
- Business profile optimization.
- Trade associations.
- Industry affiliations.
But backlinks are just one of the many factors that search engine algorithms use to rank a website.
You also need to focus on technical site elements, on-page content optimizations, new content development, and the list goes on.