At its core, search engine optimization (SEO) is about increasing your website’s visibility in the organic search results of major search engines.
To get that visibility, you must understand three core components:
What types of content people want or need.
How search engines work.
How to properly promote and optimize your website.
While search engines and technology are always evolving, there are some underlying foundational elements that have remained unchanged from the earliest days of SEO.
This is why, in collaboration with some of the field’s top authorities and experts, we created this in-depth overview and tutorial – to define SEO for aspiring SEO professionals and explain how search engine optimization really works now. Today.
Are you an aspiring SEO professional? Then this is the guide you need to read.
You will learn the basics of how SEO works and why it’s so important, plus:
The basics of search engine optimization. What is SEO now, why it’s important, how people search and what they search for, how long it takes to see results, and some big challenges you’ll face in your career.
Key ranking factors. Why links, keywords, and high-quality content are all incredibly important for SEO success. Also, we dispel some of the biggest SEO myths.
How to continue your SEO education. Discover the top online search publications you should read, digital marketing conferences you can attend, and industry experts you should follow.
The history of SEO. From the dawn of websites and search engines in the 1990s up to today, we recap the biggest milestones to help you understand where search has been, where it is today, and where SEO is heading in the future.